CenturyLink brand launching in the area, replacing Qwest name

CenturyLink, Inc. (NYSE: CTL), which acquired Qwest Communications April 1, is in the process of changing out the former Qwest brand in Cambridge, Princeton, North Branch, Isanti and surrounding service areas.

While initial work began in April, more work will continue through the end of the year, as most Qwest logos will be changed to the CenturyLink logo and name.

“Communities can look for changes to physical assets such as buildings, vehicles and employee uniforms. Approximately 1,000 company vehicles in Minnesota – out of 9,000 company-wide – began receiving a new look in June, and it will continue through the end of August,” said CenturyLink spokeswoman Carrie Amann. 

The former Qwest vehicles seen around the Cambridge, North Branch and Princeton areas have already been rebranded. Trucks and vans with bright and dark green colors and the CenturyLink pathways symbol were completed a few days ago.

Work on building signage (such as at the Qwest offices on Emerson St. in Cambridge or the 6th Ave. S. building in Princeton) is expected to be completed in the future.

“Our transition to the CenturyLink brand introduces a company who has been serving customers for more than 40 years with a focus on investing in our network and in our communities,” said Vice-President/General Manager Erik Genrich.

Besides the brand change, the company has also introduced a local market model where decision making is made in each market. Genrich is responsible for all of Minnesota excluding Minneapolis-St. Paul.

“This business model allows the company to maintain its focus on local markets, and on providing consumers and businesses a consistently fast broadband network to deliver advanced communications services that improve people’s lives,” Genrich added.

After acquiring Qwest, CenturyLink is the third largest telecommunications company in the United States, operating in 37 states and select international markets.

CenturyLink provides broadband, phone, DIRECTV and wireless services for businesses and consumers.