One of the few four-decade constants on the Cambridge business scene is
Greenberg Motor Co., which is entering its 40th year of automotive
sales and service.
One of the few four-decade constants on the Cambridge business scene is Greenberg Motor Co., which is entering its 40th year of automotive sales and service.
“The landscape in Cambridge is quite different from when we started here,” explained Lenny Greenberg, the original owner who teams with his wife, Joyce, to still run the company.
Pictured: Family sticking together at Greenberg Motors: Tom and Lisa (Greenberg) Simon run Synergy Embroidery at the site, Len and Joyce Greenberg own Greenberg Motors, and Brent Greenberg is a service manager maintaining the quality used vehicles sold on the lot. (Photo by Greg Hunt)
Greenberg, working with his father Donald, bought the AMC Rambler dealership in Cambridge back in January 1972, adding the Jeep 4×4 and International Harvester lines soon after. It was located in what is now downtown Cambridge, but the Greenbergs used to line up their IH implements on the old fairgrounds where the old Hardees/Anderson Drug building presently sits.
In 1974, Greenberg Motor Co. moved out to its present site on the east side of Cambridge. At that time, only Anderson Equipment (selling the Massey-Ferguson line) and a newly-built FleetGo were situated in that part of town. When AMC partnered with Renault of France, Greenbergs also sold Alliances from the Renault line.
Surviving the volatile economic times of the 1980s is a credit to the perseverance of the Greenbergs. The International Harvester corporation was split up and sold off in a raiding move. AMC couldn’t economically adjust to the penchant for front-wheel drive vehicles and eventually faded away. the penchant for front-wheel drive vehicles and eventually faded away. Greenbergs adjusted by purchasing the GMC business from Jack Miller in Isanti and selling the GMC truck line from 1990-2010. Then after General Motors filed for bankruptcy, they cut back their amount of dealerships, and Greenberg Motor Co was not offered a contract with the new GM. This was the case for many GM dealers across the country.
But Greenberg Motors is still surviving on the same principles they’ve followed the past decades.
“We are now an independent car dealership which offers quality vehicles and service. We feature late model vehicles that are checked over by our service department. We offer great buys in off lease vehicles from GM, Ford, Chrysler and other sources to give you ‘like new’ vehicles at used car prices. Many have a factory warranty balance, and we work with All State Insurance for warranties on all cars. We also partner with MinnCo Credit Union for great rates on car loans,” said Greenberg. Computers in the home, the office, and yes, in the car have changed the business scene dramatically over the past 40 years. See Greenberg Motor Co on the web at www.greenbergmotor.com.
The Greenbergs raised their four children in the area and sent them through the Cambridge-Isanti school district.
Two children are connected to the Greenberg Motors site: Brent is a service manager, and Lisa runs Synergy Embroidery through CMC marketing in a side office at the site